It takes a lot of balls to say you've written the best music business book of the year -- especially when it's only January.
But that's what I've done.
Tomorrow, you'll be able to get a copy free.
I've been working on this project for the last two years. It started when I was in NYC, stranded in LaGuardia Airport during a blizzard.
I was in American Airlines' Admirals Club. And I wasn't going to get out of there for a while.
"Maybe I should write a quick manifesto," I thought.
So I started to do just that.
But by the time I had outlined what I wanted to say, it was obvious that the project was going to be a lot longer than a "quick manifesto."
I ended up writing about 100,000 words. The final, edited version is a little over 70,000.
All meat. No filler.
It's a different kind of music business book. It's not about "performance royalties" or other, mechanics of the traditional music business. It's not about how to negotiate a contract with a record label. It's not about the latest, flash-in-the pan social media site.
That stuff is great, but it doesn't apply to most indies.
This book is about one thing -- how to make money as an independent musician.
This book is a marketing manual that shows you how to get people to do the things that matter -- sign up for your mailing list, come to your live gigs, buy your music, tell their friends about you, and spend their money on what you're selling.
This book isn't about feeding your ego; it's about doing things that will let you feed your family.
If you read it, and you do what it says, you will make money.
Coming tomorrow...