Now that Thanksgiving is over, and the "holiday season" is officially here, you can expect some balls-to-the-wall marketing from retailers and other companies trying to finish out the year with a bang. While you might not be as aggressive in your marketing as your local shopping mall, there is still a great opportunity for you to take advantage of the seasonal momentum and make money with your music.
I've known Bob Baker for about 15 years. If you don't know the name, you've probably seen (and hopefully read) his book, Guerrilla Music Marketing Handbook.
When it comes to music marketing, Bob know what he's talking about. He's a like a mad chemist, creating low-cost (and no-cost) ways to make money with music. You give him your situation and tell him how much your marketing budget (or lack of marketing budget) is and he'll come up with a way for you to sell some music and make money.
RIght now, the way for you to make money with your music is by taking advantage of the holiday season. Once you know how to do this, you'll be able to do it every year at this time.
Bob just released a great multimedia course on "Holiday Music Marketing" that will help you do just that. It has three parts:
- How to sell more music and make more money this holiday season.
- How to book more Christmas shows and create profitable (and annual) holiday events.
- A dozen ideas on how to create awareness and spread good will during the holiday season.
You'll also get these BONUS Holiday Music Marketing audio interviews:
- Jeffrey Paul Bobrick raised $6,000 with a Kickstarter campaign to fund a recording and video of an original song to celebrate Chanukkah. Not six grand for an album - that's for ONE SONG. And this came on the heels of a holiday promotion that didn't seem to go so well. Jeffrey explains how he did it and what he learned in this great interview.
- Debbie Fortnum has sold more than 23,000 physical CDs over the past several years, in addition to a lot of music downloads, making her one of the bestselling independent artists in Canada. In this inspiring interview she shares her success tips for developing lucrative relationships with retailers in your area.
- Katey Laurel is a Denver-based singer-songwriter who has capitalized on holiday music in many ways: Full Christmas shows, music videos, and an ingenious multi-songwriter holiday event presented by the "Denver Dozen." There's a lot you can learn from her smart approach to pursuing an independent music career.
Here is the first 12 minutes of the course. I want you to skip to the 10:00 mark, which has a kick ass idea by my friend, childrens' music artst Mr. Billy and how he sold 1000 CDs of an album he hadn't even recorded yet!
This course is full of ideas like this. If nothing else, get it for the bonus on how to bring in money via Kickstarter. It's normally $50, but you can get it now for $27.
Although this course is primarily for Christmas and Hanukka, what Bob teaches here can be used for any holiday. Halloween, Valentine's Day, and Independence Day, in my opinion, have just as much opportunity for musicians. If you really want to go deep, there are plenty of other holidays where this applies as well-- birthdays, Secretary's Day, St. Patrick's Day, etc.
NOTE: Bob has a 100% money-back guarantee. All the risk is on him, so you have nothing to lose and everything to gain.