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The Black Squirrel - A Lesson in Music Marketing
A few years ago, I was in Toronto, taking a break from my work there, and spending time in a city park. As I was walking, I looked up in a tree and saw a black squirrel. I live in Nashville. Squirrels...
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This is Why Music is Important
When you're in the studio, isolated from the reactions of other people, or when you're getting your music career off the ground and it seems like nobody is interested in what you're doing, it can be...
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$100,000 Musician Book - November Update
A book update for you... Got the final edit back last week and it's a bit over 70,000 words. Right now, the print version is at layout and we're in the process of auditioning voice talent to read the...
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Play Your Game
I get a lot of emails from musicians who feel like they don't "fit in" and, because of that, have a sense of hopelessness when it comes to creating a successful career in the music business. I'm a...
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How to Build Your Mailing List (and Market Your Music Better)
If you're looking for a great way to build your mailing list and get important information that will help make your music marketing more effective, a "bounce back" card is a great tool. Traditinoally,...
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Holiday Music Marketing - How to Make More Money This Year (and Every Year)
Now that Thanksgiving is over, and the "holiday season" is officially here, you can expect some balls-to-the-wall marketing from retailers and other companies trying to finish out the year with a bang....
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43,000,000 Albums Sold - What's the Secret?
Was at a show a few months ago. It was held at a venue that I'd been to several times before, but wasn't intimately familar with. The place was packed. I got in a line, waiting for the restroom, and...
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A $126,000,000 Mistake - Could it Have Been Avoided?
A month ago, General Mills, makers of Cheerios, donated over $1,000,000 to defeat California Proposition 37. Prop 37 was a ballot initiative asking food companies to label their products, which would...
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Christian Musician Caught at Strip Club
One night in 2005, I was hanging out at a strip club. One of the dancers came up to me and said, "Kid Rock is coming in later." I didn't stick around long enough to see if Kid Rock actually showed up,...
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Make People Uncomfortable
Part of being a musician is pushing the status quo and making some people feel uncomfortable. I'm not saying you should be an asshole. What I mean by "uncomfortable" is that you take charge of things...
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$100,000 Musician Book - December Update
Quick book update for you... As I mentioned in the last update, the book is no longer called "$100,000" Musician. Six-Figure Musician is the official title. The proof copy for the print edition...
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Your Music on MusicMarketing.com - How to Get Featured
I get a lot of emails from musicians and companies who want to be featured here. My usual response for musicians is to send music for review on Music Business Radio. Companies who want to buy...
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Why Do You Make Music?
Got this email in my box a few days ago... Like many, this is the first I've heard of your book Six Figure Musician, and to be perfectly honest I'm disappointed. Do you honestly think -6 figures is...
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3 Music Marketing Lessons from Jesus Christ
Today is Christmas, so I thought it was as good a time as any to talk to you about Jesus. Specifically, music marketing and Jesus. What would happen if Jesus, instead of turning water into wine,...
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How to Get Nothing Accomplished in 2013
It's January 1 and musicians all over are asking themselves, "What do I want for 2013?" There are plenty of articles, books, and people who can explain to you how to set goals, so I'm going to take a...
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When is a Book Worth $500?
Last month, I sold the only proof copy of my upcoming book, Six-Figure Musician, on Ebay. 100% of the money went to St. Jude's Children's Research Hospital in Memphis. The result was a winning bid for...
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How to Get Rejected in the Music Business
There are some things about the music business, or any creative profession, that are accepted by pros, but scare the hell out of amateurs. In fact, these things are so terrifying that they actually...
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Music Marketing Lessons (from Barack Obama)
Well, I'm finally made it. When I picked up my mail yesterday, this was in the box... That's not important though. The lesson for you is what else was included in the envelope... This is a catalog...
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Amazon Auto Rip - Good for the Music Business
A couple of days ago, Amazon announced that, when you purchase a CD from the company, you'll not only get the physical CD, but also digital files of the music in your Amazon cloud player. Not only...
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"We're Like a Speedboat…"
Yesterday, Shannon Houchins, CEO of Average Joes Entertainment, came by the Music Business Radio studios to tape an episode with me. If you're not aware of this company, you should take a look at them...
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