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Nashville Music Business Meetup - This Thursday (9/26)
I'm doing a music business meetup in Nashville this Thursday. Bob Baker, author of Guerrilla Music Marketing, will be there. Rick Barker, Taylor Swift's former manager, will be there. And we'll have...
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Why Your Music Doesn't Matter (And What to Focus on Instead)
This is a guest post (submit your guest post) by Lukas Camenzind of Poster Artist Management. As a musician, you want to be known for your music, I get it. But if you want to be known at all, chances...
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Are You Making This Music Marketing Mistake?
A Salt Lake City band called Bloom is doing a crowdfunding campaign and, if you want to connect with fans in a deeper way and make more money for your music, you should pay attention because they...
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Music Marketing Podcast #14 - Direct-to-Fan Marketing Success with Benji...
More and more acts are turning to direct-to-fan crowdfunding, going directly to fans who pool their money together, to finance albums, tours, and other creative projects. But is this opportunity right...
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Music Marketing Lessons from a Circus
I wrote about this marketing technique in Six-Figure Musician and get a lot of questions about it, so here is a great example from a circus that I hope will provide you with more clarity should you...
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My "Secret" New Project (You May Be Interested...)
When I released my book, Six-Figure Musician, earlier this year, I never imagined it would be such a hit outside the music business community. Shortly after its release though, I was getting emails and...
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Music Marketing Podcast #15 - How Songwriters Can Get Songs Cut
For a songwriter who isn't an artist, options to get your music recorded and performed are more limited than those available to a songwriter who also performs and records... Or are they? This episode,...
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Indie Band Survival Guide - Audio Edition
A couple of years ago, I did a series of short interviews with Randy Chertkow and Jason Feehan, authors of the book Indie Band Survival Guide. These interviews were orginally made for broadcast radio,...
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Kickstarter Success
About six months ago, I wrote a post called How to Get Your Music Listened To (Via Email). In it, I talked about an artist named Zach Gospe and his manager, Riley Soward. These guys are a great example...
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Tetris Remix Challenge - The Power of a Remix Contest
I talked about the power of releasing different versions of your songs in my book, Six-Figure Musician. A "remix contest" is a great way to to this. But how? http://coleplante.com/tetrisremix/ has a...
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The Importance of Music (and Musicians)
It's so easy to get caught up in the day-to-day business of the music business that we often forget what it is that we really do. We don't sell sex. Or fashion. Or image. Ok, sometimes we do... But...
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How Much Do Musicians Earn from Streaming Music Services? [Infographic]
Which streaming service is the best for musicians? Is Arena worth a look? Feel free to share your experiences below...
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3 Tips For Getting Bloggers to Write About Your Music
This is a guest post (submit your guest post) by Billy Bones, a music marketing expert who works with record labels in improving their marketing strategies. He runs BBE Booking Agency, a music booking...
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9 Essential Ingredients of a Great Song
The infographic below was published by Copyblogger, a content marketing company known mostly for its online work with bloggers. It's for that audience, but at least nine of the items listed will apply...
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The Music Industry Has One Major Problem (and It's Not What You Think)
This is a guest post (submit your guest post) by Garrison Snell. He runs Red Dog Music Group, a digital marketing and artist management based in Nashville. The music industry has one major problem:...
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3 Ways to Sell More Music on Your Website
Bandzoogle just released a free ebook called "Building Your Website: A StepByStep Guide for Bands and Musicians." Whether you’re building a new website, or looking to improve your current one, it has...
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How To Hack Starbucks Pick of The Week
A couple of years ago, a Toronto-based musician hijacked Starbucks' Pick of the Week program, where participating stores give away free music download cards. Preston Clark Edmands was inspired by this...
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Music Licensing for Commercials - Should You Do It?
If you're thinking about licensing your music or performing a jingle to help a company sell its products, watch this video of a commercial featuring Cinderella... ...and think about how you'll feel...
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16 People in an 8500-Seat Venue
It happens. And when it happens, the show must go on... It would have been easy for this band, Great White, to cancel the show, just like it would have been easy for them to quit the music business...
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Where I've Been (and Where I Am)
My last music business book, Six-Figure Musician, somehow broke outside the music industry and found a non-musician audience of entrepreneurs, bloggers, speakers, writers, filmmakers, and others with a...
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